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New MANN-FILTER Packaging! New design, new features, same iconic branding!
MANN-FILTER, the premium filtration brand from the global filtration expert MANN+HUMMEL, recently celebrated its 70th anniversary – whilst also evolving for the future. The iconic green and yellow branding continues, but with the packaging now updated to be fit for the future – without changing the unique recognizability of the yellow and green boxes.
Although the changes may look subtle, they are packed with design features to enhance the product in the box, whilst also assisting the mechanic, garage, distributor, or do-it-yourselfer.
Features include: –
QR code: instant access to product information.
Every new box is designed with a clearly visible QR code that links you directly to the respective item in the MANN-FILTER online catalog. With just one click, the user has access to a wide range of information, such as links to vehicles and engines, dimensions, animated 360° illustrations, and numerous product installation videos.
By purchasing through authorized partners like PMJ International Ltd, customers can ensure they’re getting genuine products with full access to MANN-FILTER’s comprehensive resources.
Secure code: quick check to confirm whether it’s original.
Much of the new packaging will be designed with a “secure code”, an extension of the QR code, which will provide additional security. This will make it possible to use a smartphone to quickly check whether a product is an original MANN-FILTER item and nullify any concerns over counterfeit products.
This feature provides additional security and peace of mind for customers purchasing through PMJ International Ltd, affirming the authenticity of their MANN-FILTER products.
New pictograms: easy product type identification.
New pictograms are now implemented, quickly and easily identifying the filter type at a glance. Air, oil, fuel, cabin logos for example are now modernised and prominent on the box for easy recognition.
Free space – for bespoke labelling needs
Specifically designed free space next to the white QR code printing enables users to add their own bespoke labelling (for example, internal company part numbers) without hiding or compromising the rest of the MANN-FILTER packaging.
Mario Milinovic, Brand Manager at MANN-FILTER, enthusiastically explains: “Whether you’re a professional or a do-it-yourselfer, our new design offers real added value, such as a direct link to additional digital information and the certainty of holding an Original MANN-FILTER product in your hands. The new packaging shines with a fresh and attractive design that underlines the quality of our products. Up-to-date and easy-to-use, all box designs are now being gradually converted.”
“As a committed business partner of workshops and dealers, we ensured that our revamped design focuses on user-friendliness. New fonts, pictograms and free spaces for individual labels or markings make choosing the right box much easier during hectic everyday working life. You can find even more information about our new design on our new packaging website: https://www.mann-filter.com/en/news-stories/new-packaging.html,” Milinovic explains.
“But we are not only making our packaging fit for the future. We are also continuing to offer innovative solutions for the new challenges in filtration. Because in the future we also want to keep our promise to our customers: MANN-FILTER – Perfect parts. Perfect service.”, Milinovic concludes.
The new packaging will be rolled out over the coming months and years across all MANN-FILTER market sectors and further enhances the brand’s standing as the Aftermarket brand of choice, and always in Original Equipment quality.
In partnership with leading distributors like PMJ International Ltd, a key supplier of MANN-FILTER products in the UK, these changes aim to enhance customer experience across the board. PMJ International Ltd, known for their exceptional service and comprehensive product range, offers the newly packaged MANN-FILTER products, ensuring customers have access to the latest in filtration technology.
MANN-FILTER. Perfect Parts. Perfect Service.
Discover the latest MANN-FILTER products at PMJ International Ltd, your trusted partner for high-quality filtration solutions.
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